Understanding Chinese Culture (Online Session + Q&A)

About the Session

**Understanding Chinese Culture & Building Deep Relationships——The Real Gateway to Opportunities in China**

In China, opportunities don’t just come from knowing the market — they come from knowing people.

Business, collaboration, trust, and long-term partnership in China all begin with something deeper than transactions: cultural understanding and relationship-building.

If you don’t understand how Chinese people think about family, trust, hierarchy, reciprocity, communication, and conflict, you will misunderstand their decisions — and miss the opportunities behind them.

In this live session, Yuan (Yuanpu Huang) — scholar, founder, and author of Unpacking China — will unpack the cultural logic behind how Chinese people connect, cooperate, and make decisions.

You’ll learn why culture is not a soft skill, but the operating system for building meaningful relationships and unlocking opportunities in China.

You’ll learn:

• 🧭 Why culture is the foundation of trust in China
• 🤝 How deep relationships (关系 Guanxi) are formed — and how they actually work
• 💬 How Chinese communication differs from Western communication
• 👥 Why indirectness, context, and subtlety matter in conversations
• 🧩 Family logic, social expectations, and collective identity — and how they shape decisions
• 🔍 How cultural misunderstanding leads to lost business opportunities
• 🌏 How global entrepreneurs, students, and professionals can build authentic ties with Chinese partners 

If you want to succeed in China — or succeed with Chinese communities abroad — understanding culture is not optional.

It is the gateway.

Session Structure (Total 90 min)

Event Details

• 📅 Date: Sunday, November 30, 2025
• 🕙 Time: 10:00 PM Beijing / 9:00 AM New York
• 💻 Format: Live online via Zoom
• ⏱️ Duration: Approx. 90 minutes
• 📺 Replay: Available for 48 hours
• 💬 Language: English

Ticket Information

• 🎟️ Single-session ticket: USD 24.99
• Includes live access + interactive Q&A + 48-hour replay
• Seats limited for real conversation

How to Join

1. Purchase your ticket on this page
2. Receive your Zoom link via email (please mark your time and add it into your calendar)
3. Join live on Nov 30 — and learn how to build real, lasting relationships with Chinese people 

About the Host

Yuan (Yuanpu Huang) is a Chinese scholar and entrepreneur who has interviewed more than 2,500 founders, creators, and executives across China’s business and cultural landscape.

He is the author of Unpacking China and two Chinese bestsellers — The New Wave of Going Global and The New Blueprint for Going Global.

His work helps global audiences understand how culture, relationships, and trust shape China’s role in the world today.

✨ If you want opportunities in China, start by understanding the culture behind the people creating those opportunities.