About

About UnpackingChina.com

Your global guide to understanding China — through stories, insights, and real-world experiences.

UnpackingChina.com is the official home of Yuan (Yuanpu Huang) — scholar, entrepreneur, author of Unpacking China, and the creator behind the fast-growing global channels under YuanUnpacksChina.

Across Instagram, TikTok, YouTube, LinkedIn, newsletters, livestreams, books, and offline events, Yuan helps millions of global learners make sense of China’s transformation, globalization, and emerging opportunities — always through honest explanations, personal stories, and cross-cultural insights.

This website brings all of those journeys together.

 

What We Do

UnpackingChina.com is built around a simple mission:

To help the world understand China — and help global talents and entrepreneurs build their future with China.

We do this through four major pillars:

1. Knowledge & Content

Featuring Yuan’s signature content series from YuanUnpacksChina:

  • How I See the World
  • China Business Insight
  • China Guanxi Unpacked
  • China Governance Unpacked
  • China Innovation Inside
  • China Cities Unpacked
  • Global Youth Voices
  • AI & Humanity
  • My History Series
  • My Windows Series
  • Founder State of Mind
  • Unpacking China / Unpacking Live (Livestreams & paid seminars)

These series unpack China from multiple angles — society, innovation, policy, global expansion, culture, and personal experience.

2. Books by Yuan

UnpackingChina.com is the official hub for all books written by Yuan, including:

  • Unpacking China: 50 Essential Q&As for First-Time Visitors
  • The New Wave of Going Global
  • The Blueprint for Going Global
  • Upcoming titles in English, French, Spanish, and more.

Readers can purchase digital and paperback versions directly or through Amazon worldwide.

3. Events: Global Networking Nights & Keynote Talks

UnpackingChina.com hosts and sells tickets for Yuan’s global events and private gatherings, including:

  • Global Networking Night — curated cocktails with Chinese and global founders
  • Keynote Talks on China’s globalization, cross-cultural intelligence, and innovation
  • Workshops for executives, young professionals, and global entrepreneurs
  • City meetups around the world (Shanghai, New York, São Paulo, Dubai, London, etc.)

These events bring together entrepreneurs, investors, creators, scholars, and global thinkers.

4. Experiential Learning: China Innovation Journey

For international students, professionals, and global founders, we offer:

• China Innovation Journey (9-day program)

Visits to leading companies, universities, startup ecosystems, and cultural landmarks in Shenzhen, Hangzhou, and Shanghai — personally curated by Yuan.

• Customized study tours and corporate immersions

Designed for universities, MBA programs, accelerators, and global organizations.

This is China, not as a tourist sees it — but as innovators live it.

5. Consulting & Personalized Services

For individuals and organizations needing strategic insight, the website offers:

  • 1-on-1 consultation with Yuan
    (or one precision introduction to a relevant Chinese partner or executive)
  • Advisory for China market entry, partnerships, and globalization strategies
  • Cultural intelligence briefings for executives and global teams

6. Products & Cultural Items

Curated cultural items and China-inspired creative goods that reflect Yuan’s storytelling and design philosophy.

(This category will continue expanding.)

 

Why This Platform Exists

China is complex. The world is changing fast. And too often, the two don’t talk to each other.

UnpackingChina.com exists to bridge that gap — with clarity, sincerity, and lived experience.

For anyone curious about China

For anyone building a global career

For anyone searching for honest perspectives

For anyone looking for meaning in an interconnected world

This is where your journey begins.

 

About Yuan

Yuan (Yuanpu Huang) is a scholar, entrepreneur, global speaker, and creator whose work explores China’s transformation and its place in the future world.

  • Founder of EqualOcean (raised five rounds of VC funding)
  • Author of multiple bestsellers on globalization
  • Creator of YuanUnpacksChina (millions reached across platforms)
  • Speaker at universities, think tanks, and global conferences
  • World traveler who has explored 60+ countries

He is known for bridging China and the world with calm, honest, deeply human storytelling.

 

Start Exploring

  • Browse Yuan’s content series
  • Join an upcoming event
  • Read the books
  • Sign up for a China Innovation Journey
  • Book a consultation
  • Follow YuanUnpacksChina

Wherever you are in the world, welcome to the journey of understanding China — thoughtfully, clearly, and together.